Happerley, the food provenance pioneers will be hosting a Provenance Heroes event at its Gloucestershire base in Apperley, on Wednesday 20th September in aid of the Addington Fund farming charity.
Over 200 of the country’s leading food industry visionaries and influencers will gather to champion a bright and sustainable future for independent farmers, food producers and consumers by putting transparency, connectivity and provenance to the fore. It is hoped the event will forge some ground-breaking alliances and relationships across the food chain.
Matthew Rymer, a farmer himself, launched Happerley with fellow farmer, hotelier and cattle producer Clifford Freeman when it became apparent that the lack of traceability in the food chain was letting down both producers and consumers. He explains: “We want to give consumers the truth behind the food they buy in the shops or eat in pubs and restaurants. I think we all have a right to know where our food comes from and that isn’t the case now.
“Farmers and producers with integrity who work hard to produce some of the best food available aren’t supported by a means of proving authenticity. This means all their investment and commitment to a quality product is devalued.
“With Happerley certification we are giving them the means to show the world the truth behind their food, and by seeing the Happerley logo, consumers can check through the journey of every food product they buy from a joint of meat to a bottle of gin.”
The Provenance Heroes event is sponsored by The Midcounties Co-operative, the first retailer to trial a pilot scheme with its suppliers which documents the whole provenance of selected food products from seed or birth to end product. It is also supported by Folk2Folk peer lending and the Royal Agricultural University in Cirencester.
Tickets for the event, which runs from 1-5pm, are available priced £50 which includes a reception, charity auction and four-course lunch Happerley Heroes Invitation 20.9.17.